Girl Scout Branding

Girl Scouts is a beloved brand. Few brands are strong enough to be identified simply by a color or a shape; we have both the unique shade of "Girl Scout green" and the iconic Girl Scout Trefoil symbol! These much-admired brand elements ensure that any of our branded items can be readily recognized as belonging to Girl Scouts.

When we communicate about Girl Scouts, we play a role in protecting the brand identity.  Below are some tools, resources, and information to help you share the Girl Scout brand in our community.

  • The Girl Scouts of Cranford logo is not to be edited. The text is to remain black and the Trefoil is always green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. A one-color logo is acceptable when printing in black and white.

    Note: When scaling (resizing) the logo, do not stretch it disproportionately. To keep artwork proportionate, use the corner to drag (not the side) and (in most programs) hold the shift key.

  • The Girl Scout identity uses three core colors: Girl Scouts Green, black and white.

    Use the following to create Girl Scouts Green: Hex #00b451, Pantone PMS 354, RGB 0/180/81, CMYK 95/0/100/0 or TCX 16-6340.

    The color palette has been recently expanded to energize our brand, check it out.

  • Fonts should only be black or white.

    Palatino (Mac) or Palatino Linotype (Windows PC) are a good choice for titles and headers. You should have a version of these on your computer. If you do not, default to using Georgia.

    Arial or Helvetica are a good choice for large areas of text and paragraphs.

    You can use both Palatino and Arial (and variations of these fonts such as Bold, Medium, Italic, Light, etc.) in the same document but try not to use more than two fonts at a time.

    If you would like to use the official Girl Scout Font, download it here. Girl Scout Font is the intellectual proprty of GSUSA.

  • What is the correct way to talk/write about Girl Scouts?

    Always use “Girl Scouts” - never “Scouts.”

    Begin each level of Girl Scouts with “Girl Scout” - i.e., Girl Scout Daisy, Girl Scout Brownie, etc.

    Girl Scouts as an organization, is always singular, i.e., “Girl Scouts is the leading expert on girls’ healthy development.”

    In talking about Girl Scout members, you can use a plural, i.e., “Girl Scouts of Cranford are selling cookies….”

    When mentioning our name in print, use either “Girl Scouts” or “Girl Scouts of Cranford. All references in text should be capitalized.

  • Make sure you have permission to use girls, volunteers and guests in photos - photo release form.

    Use only high-quality photos and graphics.

    Choose images that represent the mission, Promise, and Law of Girl Scouts.

    When capturing shots of girls, get them in action trying new things.

    By submitting images, you are giving Girl Scouts of Cranford permission to use them in publicity and marketing materials and verify that all featured individuals have given their consent.